The premiere cosmetics event for people who love beauty. Well-known among fashion insiders, Beautycon 2018 boasted guest appearances from Drew Barrymore, Kim Kardashian, Jessica Simpson, and Snoop Dogg, as well as dozens of high profile beauty experts. The event wanted to spread a wider net this year and reach a more diverse audience. They reached out to us for our expertise in targeting influencers with billboards in neighborhoods across Los Angeles. The event was by all accounts a stunning success, with its highest attendance numbers ever.
"Working with milkmoney has been an incredible experience. They took the time to understand our demographic and carefully planned our out of home campaigns. Their strategic approach contributed to selling out our largest Beautycon Festivals."
- EVP, Business Operations