COLUMBIA RECORDS
BEYONCE’S “COWBOY CARTER” ALBUM launch
Objective
AMPLIFY BRAND AWARENESS FOR BEYONCÉ’S COUNTRY ALBUM COWBOY CARTER.
Campaign
THE CAMPAIGN DEPLOYED DIGITAL BILLBOARDS ACROSS MAJOR U.S. MARKETS, FEATURING WESTERN-INSPIRED VISUALS REIMAGINED IN VIBRANT COLORS. TIED TO BEYONCÉ’S VIRAL SUPER BOWL TEASER, THESE STRIKING VISUALS CREATED A COHESIVE ALBUM IDENTITY, AMPLIFYING EXCITEMENT THROUGH INTEGRATED MEDIA AND SOCIAL BUZZ.
Results
COWBOY CARTER BECAME SPOTIFY’S MOST-STREAMED RELEASE IN 24 HOURS, EARNING PLATINUM CERTIFICATION, 11 GRAMMY NOMINATIONS OF WHICH SHE WON ALBUM OF THE YEAR, BEST COUNTRY ALBUM, AND BEST COUNTRY DUO/GROUP PERFORMANCE.
Key Facts
Formats
DIGITAL SPECTACULARS, DIGITAL BILLBOARDS
Markets
LOS ANGELES, NEW YORK, ATLANTA, NASHVILLE
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