AMAZON MUSIC
Amazon music
dj khaled’s “father of asahd” album
Objective
SUPPORT DJ KHALED’S “FATHER OF ASAHD” RELEASE WITH A 45-STATE OOH CAMPAIGN.
Campaign
WE SECURED AN EXPANSIVE MEDIA BUY ACROSS 45 STATES, UTILIZING DIGITAL BULLETINS, IN-THEATRE ADS, MALL SCREENS, AND STATIC MOBILE TRUCK ADS. THESE STRATEGICALLY PLACED ADS GENERATED AN UNMATCHED LEVEL OF EXPOSURE FOR KHALED'S STAR-STUDDED ALBUM.
Results
THE CAMPAIGN DELIVERED MASSIVE VISIBILITY, WITH A BROAD REACH ACROSS KEY MARKETS AND DIVERSE PLATFORMS, POSITIONING “FATHER OF ASAHD” AS ONE OF THE MOST TALKED-ABOUT RELEASES.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARDS, DIGITAL, MOVIE THEATER, SHOPPING MALL, WRAPPED VEHICLE
Markets
OVER 45 MARKETS IN THE UNITED STATES
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Case Studies
