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Nipsey Hussle's brand continues to expand, as The Marathon Clothing and PUMA unveiled a new collection called “The Miami Story.” The capsule series is the first of multiple collaborative drops inspired by the late rapper’s relationship with stylist Groovey Lew, the man behind The Notorious B.I.G.’s Coogi sweaters. Using MilkMoney's OOH advertising marketplace, Puma ran outdoor advertising for the release of Nipsey's collection.