CASPER

WE HELPED AMERICA
GET TO SLEEP

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Casper’s in-house agency created a viral campaign called “Can’t Sleep?” that launched on late-night television. To keep the brand top-of-mind, they needed to expand to outdoor media, so naturally they reached out to us.

We placed attention-grabbing wild posters in over 30 targeted New York neighborhoods and ran a multi-month call-to-action campaign in Los Angeles. AdWeek loved it, calling the marketing “clever, edgy and effective.”

As a result of the campaign, Casper celebrated its most successful year ever, attracting a $75 million dollar investment from Target. (We hope they hid it under a mattress.)

"THESE ARE great! Excited to do these again!"

- Marketing Manager

Markets

New York
Los Angeles

Impressions

72.5M

Formats

Bulletin
JR Poster
Wild Poster
Poster

CPM

$1.45

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