Republic Records had a huge hit with the Zayn-Taylor Swift collaboration “I Don’t Wanna Live Forever.” They asked us to use our outdoor assets to create anticipation for the release of the adult-oriented soundtrack album.
Wild posters targeted music venues, bars, and nightclubs in New York and LA, with an aim to be as sharable as possible. The soundtrack debuted at Number 1 on the Billboard charts and helped the film franchise gross over a billion dollars worldwide. The single “I Don’t Wanna Live Forever” was nominated for an Oscar and a Grammy, and won a MTV VMA for Best Collaboration.
In recognition of the outstanding marketing, Variety honored Republic Records with the Hitmaker Label of the Year Award. Being naughty has never been this nice.
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