HANES + X KARLA + JUSTIN BIEBER

WE LAUNCHED
THE PERFECT WHITE T

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Fashion startup Hanes x Karla asked for our expertise reaching style influencers. We made certain their vivid campaign stood out in leading culture centers like Soho and West Hollywood. The targeted visuals swept social media and garnered positive coverage by Vogue and Buzzfeed.

Our ad buys generated over 145 million consumer impressions, causing Hanes x Karla to fly off the shelves, prompting the brand to accelerate plans to release a followup collection. As part of a diversified revenue mix initiative, the success of the Hanes x Karla campaign helped grow its parent company’s revenue 4.4% for the fiscal year. That’s a lot green for white tees.

"It was easy working with milkmoney. They kept us up to date with weekly reports and photos of our campaign. We received a lot of positive feedback and credit them for giving our campaign street cred!"

- Head of Creative Services

Markets

New York
Los Angeles

Impressions

64.5M

Formats

Double Decker Bus
Wild Posters
Digital Spectacular

CPM

$1.50

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