INTERSCOPE RECORDS - KENDRICK LAMAR

WE MADE
HIP-HOP HISTORY

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Interscope asked for a multi-layered outdoor strategy befitting an artist of Kendrick Lamar’s stature and mystique. First came a cryptic teaser that hinted at the album drop. Then the full-blown campaign.

Adweek raved about the cutting-edge consumer outreach, saying it “raised the bar on creativity.” DAMN sold over 600,000 units in its first week, smashing all expectations.

Kendrick’s soon-to-be legendary album spent the next eight months dominating the charts, claiming Billboard’s number one album of the year, and winning the Grammy for Best Rap Album. So much for staying Humble.

"milkmoney is our secret weapon. They understand what we need, get it to us lightning fast and at prices that let us make a REAL impact."

- SVP of URBAN Marketing

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Markets

New York
Los Angeles
Houston
Atlanta
Detroit
Chicago

Impressions

39M

Formats

Wallscapes
Digital Bulletin
Bulletin
JR Poster

Savings

$273K

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