Interscope needed to leverage the art house favorite LA LA LAND into a mainstream hit in advance of awards season. Spreading the word about the outstanding soundtrack was the key to broadening the film’s appeal.
We hand-picked outdoor placement in New York’s theater district and across Los Angeles to create phenomenal buzz, boosting the soundtrack to over a billion YouTube plays in advance of the 89th Annual Academy Awards. The film won 6 Academy Awards, 7 Golden Globes, and the album reached the top of the Billboard charts. Sometimes Hollywood dreams come true.
"Thank you. Thank you. Thank you!!! No matter the timing, budget or city, you guys always come through in a major way. Oh and now we have the hottest influencer mural in the world"
- VP Marketing