Everything You Need to Know About Rihanna’s Savage x Fenty Launch

The first lingerie collection from Rihanna's Savage x Fenty is getting attention for its body positive messaging. As Rihanna told Vogue, “Women should be wearing lingerie for their damn selves."

milkmoney was responsible for planning and launching the national media buy for this monumental campaign.

Read more at Vogue.com.

Sam Keywanfar