818 TEQUILA

AllExperiential

Jun 18

Written By Valeria Rivera

818 TEQUILA

BRANDED HAMPTON JITNEY TO THE 818 BEACH CLUB

Objective

TURN THE JOURNEY FROM MANHATTAN TO MONTAUK INTO THE FIRST PART OF THE 818 BEACH CLUB EXPERIENCE.

Campaign

FOR THE 818 BEACH CLUB AT THE SURF LODGE, WE WRAPPED A FULL-SIZE HAMPTON JITNEY IN NEARLY 50 FEET OF BOLD BLUE 818 CREATIVE ON EACH SIDE. THE BUS CARRIED GUESTS TO MONTAUK WHILE CARRYING THE BRAND THROUGH MANHATTAN, ACROSS THE LONG ISLAND EXPRESSWAY, AND INTO THE HAMPTONS.

UNLIKE A STATIC BILLBOARD, THE BRANDED JITNEY CREATED NEW IMPRESSIONS EVERYWHERE IT TRAVELED. FROM MANHATTAN PICKUP POINTS TO HIGHWAY TRAFFIC AND HAMPTONS BEACH TOWNS, THE OVERSIZED WRAP REACHED PEDESTRIANS, DRIVERS, COMMUTERS, AND SUMMER CROWDS ACROSS MULTIPLE MARKETS—ALL WITH A SINGLE UNIT.

Results

THE FULL WRAP GAVE 818 THE SCALE OF A BILLBOARD WITHOUT THE LIMITS OF A SINGLE LOCATION. IT DELIVERED REPEATED EXPOSURE ACROSS MORE THAN 100 MILES, CREATING BRAND IMPRESSIONS AT EVERY STOP, INTERSECTION, HIGHWAY, AND DESTINATION ALONG THE ROUTE.