calvin klein
CALVIN KLEIN
heron preston collection
Objective
PROMOTE THE HERON PRESTON FOR CALVIN KLEIN COLLECTION.
Campaign
CALVIN KLEIN SECURED OUTDOOR ADVERTISING IN LOS ANGELES AND MIAMI TO SHOWCASE THE HERON PRESTON COLLECTION. THE ADS EMPHASIZED THE COLLECTION’S MODERN, ESSENTIAL PIECES, WITH A FOCUS ON ITS GENDER-NEUTRAL DESIGNS AND SUSTAINABLE SOURCING, WHILE ALIGNING WITH HERON PRESTON'S STATUS AS A CULTURAL ICON.
Results
THE CAMPAIGN GENERATED SUBSTANTIAL BUZZ AROUND THE LAUNCH, INCREASING BRAND AWARENESS FOR CALVIN KLEIN AND DRIVING CONSUMER INTEREST IN THE COLLECTION. THE STRATEGIC OUTDOOR PLACEMENTS EFFECTIVELY REACHED A FASHION-CONSCIOUS AUDIENCE, REINFORCING THE COLLECTION’S INCLUSIVE AND FORWARD-THINKING MESSAGE.
Key Facts
Formats
WALLSCAPE, PAINTED WALL, WILD POSTING
Markets
LOS ANGELES, MIAMI, NEW YORK
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