FENTY
fENTY
tIKTOK SHOP LAUNCH
Objective
REACH 10M OFFLINE IMPRESSIONS FOR FENTY’S TIKTOK SHOP LAUNCH.
Campaign
USING DETAILED AUDIENCE DATA AND MARKET RESEARCH, WE IDENTIFIED AND SECURED THE MOST PREMIUM DIGITAL SPECTACULARS AND WALLSCAPE LOCATIONS IN SOHO (NY) AND LOS ANGELES. WE ENSURED FENTY’S MESSAGE REACHED THEIR TARGET DEMOGRAPHIC, DELIVERING MAXIMUM OFFLINE IMPRESSIONS AND STANDOUT BRAND VISIBILITY IN THE MOST INFLUENTIAL NEIGHBORHOODS.
Results
WE SURPASSED FENTY’S GOAL BY DELIVERING 16,317,810 OFFLINE IMPRESSIONS, EXCEEDING THE CLIENT’S 10 MILLION IMPRESSION TARGET BY OVER 63%.
Key Facts
Formats
DIGITAL SPECTACULAR, WALLSCAPE
Markets
NEW YORK
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