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monogram-logos
  • MARKETS:
  • Los Angeles, New York
  •  
  • FORMATS:
  • Bulletin, Dedicated Wild, Spectacular, Wallscape

Jay-Z’s cannabis brand Monogram tapped creative legend Hype Williams to reimagine some of Slim Aaron’s most iconic photographs of the 1950s, 60s and 70s, imagining what Aaron’s vision of “the good life” might look like today. Shooting at the famous Frank Sinatra house in Palm Springs, the photographs capture partygoers casually smoking weed in a way that can only be described as glamorous - shifting the perception of cannabis and how beautifully cannabis fits in today’s society. Monogram came to MilkMoney to run their outdoor advertising campaign in New York and Los Angeles.

10.9M+
Impressions
25%
Savings

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