POLYMARKET
POLYMARKET
US PLATFORM LAUNCH
Objective
BOOST AWARENESS FOR POLYMARKET’S U.S. PLATFORM LAUNCH.
Campaign
THE CAMPAIGN LAUNCHED WITH A SET OF DISTINCT OUT-OF-HOME CREATIVES, EACH DESIGNED TO INTRODUCE POLYMARKET’S U.S. AVAILABILITY IN A CLEAR, STRAIGHTFORWARD WAY. ONE EXECUTION USED THE LINE “IF YOU’RE READING THIS, IT’S NOW LEGAL TO TRADE SPORTS ON POLYMARKET,” DESIGNED TO BE QUICKLY UNDERSTOOD BY DRIVERS AND PASSERSBY. ANOTHER USED AN AMERICAN FLAG IMAGE TO MAKE IT IMMEDIATELY CLEAR THAT POLYMARKET HAD OFFICIALLY LAUNCHED IN THE UNITED STATES.
A THIRD CREATIVE SHOWED AN EAGLE LANDING OVER THE POLYMARKET NAME, VISUALLY SIGNALING ARRIVAL AND SCALE. THE FINAL EXECUTION FOCUSED ON ACTION, USING BOLD TYPE, A QR CODE, AND A SIMPLE “SIGN UP NOW” MESSAGE TO ENCOURAGE IMMEDIATE ENGAGEMENT. EACH CREATIVE PLAYED A DIFFERENT ROLE, BUT ALL SHARED THE SAME CORE MESSAGE: POLYMARKET IS NOW LEGAL AND AVAILABLE IN THE UNITED STATES.
Results
THE UNITS DELIVERED STRONG, BI-COASTAL VISIBILITY IN LOS ANGELES AND NEW YORK, DRIVING IMMEDIATE RECOGNITION AND EARLY MOMENTUM FOR POLYMARKET’S U.S. LAUNCH.
Key Facts
Formats
BILLBOARDS, DEDICATED WINDOWS, WALLSCAPES
Markets
LOS ANGELES, NEW YORK
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