RARE BEAUTY
RARE BEAUTY
SELENA GOMEZ PARFUM LAUNCH
Objective
LAUNCH SELENA GOMEZ PARFUM USING SCRATCH AND SNIFF BILLBOARDS IN NYC.
Campaign
Results
TYLER’S DEDICATED INSTAGRAM POST, WHICH FEATURED ONLY IMAGES OF THE BILLBOARDS, GENERATED OVER 2M LIKES AND MORE THAN 5K COMMENTS IN JUST A FEW HOURS. THE ALBUM RELEASE WAS QUICKLY PICKED UP AND SHARED BY ALL OF THE BIGGEST MUSIC BLOGS, FURTHER DRIVING MOMENTUM ONLINE.
THE EARLY BUZZ CREATED BY THIS OUT OF HOME CAMPAIGN HELPED CATAPULT THE ALBUM TO THE NUMBER ONE SPOT ON THE BILLBOARD TOP 100, PROVING THE POWER OF A STRATEGICALLY EXECUTED OOH LAUNCH.
Key Facts
Formats
SCRATCH AND SNIFF BILLBOARDS, SPECTACULARS
Markets
LOS ANGELES, NEW YORK
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