SPANX
SPANX
OSCARS 2025
Objective
SHOW UP DURING OSCARS SEASON TO CELEBRATE 25 YEARS OF SPANX AND HIGHLIGHT THE BRAND’S RED CARPET LEGACY AND CULTURAL RELEVANCE.
Campaign
WE PLACED FIVE BILLBOARDS ACROSS HOLLYWOOD AND MIRACLE MILE DURING THE HIGHT OF AWARDS SEASON. IN THE STYLE OF “FOR YOUR CONSIDERATION” CAMPAIGNS, SPANX PLAYFULLY OFFERED THEMSELVES UP FOR “THE MOST WORN DESIGNER ON THE RED CARPET FOR 25 YEARS.”
THE CREATIVE WAS STRIKING AND MINIMAL WITH A RED BACKDROP, NO LOGO, AND A SINGLE LINE THAT LET THE BRAND’S LEGACY SPEAK FOR ITSELF.
Results
THE CAMPAIGN REACHED 3,708,192 IMPRESSIONS ACROSS LOS ANGELES DURING OSCARS WEEK. IT RECEIVED WIDESPREAD MEDIA COVERAGE, INCLUDING FEATURES IN VARIETY AND BRAND INNOVATORS, AMONG OTHERS. THE WORK WAS RECOGNIZED FOR ITS TIMING, SIMPLICITY, AND CULTURAL RESONANCE, GENERATING STRONG INDUSTRY PRAISE AND SOCIAL ENGAGEMENT.
Key Facts
Formats
DIGITAL BILLBOARD, STATIC BILLBOARD
Markets
LOS ANGELES
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