Dallas

dallas

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MARKET REACH

Audience Scale
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Commuter Traffic
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Suburban Reach
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city events

Art Basel

• Dates

  December 7

• Audience

  Attendance: Approximately 80,000 attendees annually
  Demographics: High-net-worth individuals, art collectors, luxury brand consumers, Gen X, Millennials, international travelers, and cultural influencers.

Miami International Boat Show

• Dates

  February 12 - 16

• Audience

  Attendance: Over 100,000 attendees across 5 days.
  Demographics: High-income consumers, boating and marine enthusiasts, Gen X, Boomers, international buyers, and luxury lifestyle audiences.

Formula 1

• Dates

  Miami 4

• Audience

  Attendance: Approximately 270,000 attendees over the 3-day race weekend
  Demographics: High-income tourists, Gen X, Millennials, luxury consumers, motorsport fans, international travelers, and brand experience seekers.

Miami Marathon

• Dates

  January 25

• Audience

  Attendance: Approximately 25,000 participants annually
  Demographics: International tourists, fitness-focused Millennials and Gen X, affluent urban runners, and Latin American participants.

Ultra Music Festival Miami

• Dates

  March 27

• Audience

  Attendance: 315,000+ attendees.
  Demographics: High-income tourists, Millennials, Gen X, international travelers, motorsport and luxury lifestyle enthusiasts.

South Beach Food & Wine Festival

• Dates

  February 19 - 22

• Audience

  Attendance: Approximately 60,000+ attendees over 4 days.
  Demographics: Affluent food and wine enthusiasts, Millennials, Gen X, tourists, culinary professionals, and lifestyle-focused consumers.

Formats

Boats

Billboards

Wallscapes

Case Studies in this market