Houston

HOUSTON

Miami reaches over 6.1 million residents in a multicultural, high-spending market where 70% identify as Hispanic or Latino. With 37M+ monthly impressions and year-round events from Art Basel to Swim Week, it’s a gateway to Latin America and a magnet for global brands.

MARKET REACH

Audience Scale
Miami reaches a diverse DMA of 6.1 million people, with a 70% Hispanic or Latino population and strong purchasing power. It’s the 16th largest DMA in the U.S. and a cultural and economic hub for international tourism, nightlife, and global brands.

Commuter Traffic
Daily traffic flows through key neighborhoods like Brickell, Downtown, and Wynwood, supported by major highways and transit corridors. High foot traffic in areas like South Beach and the Bayfront creates steady visibility for mobile and outdoor media.

Suburban Reach
Coverage extends throughout Miami-Dade County and surrounding suburbs, reaching affluent neighborhoods like Coral Gables, Doral, and Kendall. These communities connect back into the city for work, entertainment, and shopping — expanding campaign exposure across the metro area.

city events

Texas Bowl

• Dates

  December 7

• Audience

  Attendance: Approximately 80,000 attendees annually
  Demographics: High-net-worth individuals, art collectors, luxury brand consumers, Gen X, Millennials, international travelers, and cultural influencers.

PGA Houston Open

• Dates

  Miami 4

• Audience

  Attendance: Approximately 270,000 attendees over the 3-day race weekend
  Demographics: High-income tourists, Gen X, Millennials, luxury consumers, motorsport fans, international travelers, and brand experience seekers.

Rodeo Houston

• Dates

  March 27

• Audience

  Attendance: 315,000+ attendees.
  Demographics: High-income tourists, Millennials, Gen X, international travelers, motorsport and luxury lifestyle enthusiasts.

Formats

Billboards

Wallscapes

Kiosks

Case Studies in this market