Las Vegas

las vegas

Las Vegas welcomes over 41.7 million visitors annually, including 6 million convention-goers, driving unmatched exposure in a market that delivers 57M+ impressions every 4 weeks across tourism, business, and entertainment corridors.

MARKET REACH

Audience Scale
Las Vegas attracts 41.7 million annual visitors and reaches 2.3 million residents, with massive foot traffic across the Strip, convention centers, and major venues like Allegiant Stadium and the Sphere.

Commuter Traffic
With 57M+ impressions every 4 weeks, Las Vegas billboards capture daily flows of hotel staff, hospitality workers, rideshare drivers, and service professionals moving between work zones and residential areas.

Suburban Reach
The market extends into booming suburban communities via I-15, I-215, and US-95, reaching commuters from areas like Summerlin, Henderson, and North Las Vegas — expanding visibility far beyond the Strip.

city events

Electric Daisy Festival (EDC)

• Dates

  May 15 - 16, 2026

• Audience

  Attendance: 525,000 attendees over 3 days.
  Demographics: Tourists, Gen Z, Millennials, EDM fans, nightlife and experience-driven consumers.

iHeartRadio Music Festival

• Dates

  September 19 - 20

• Audience

  Attendance: Approximately 30,000–40,000 attendees.
  Demographics: Tourists, Millennials, Gen Z, mainstream pop and hip-hop fans, national radio listeners, and entertainment-driven travelers.

Life Is Beautiful Festival

• Dates

  September 27 - 28

• Audience

  Attendance: Around 170,000 people over 3 days.
  Demographics: Tourists, Millennials, Gen Z, music and art enthusiasts, culture-focused urban travelers.

Great American Foodie Fest

• Dates

  May 9 - 11

• Audience

  Attendance: 40,000–50,000 attendees.
  Demographics: Locals, families, Millennials, Gen X, food lovers, and casual lifestyle seekers.

Formula 1 Heineken Las Vegas Grand Prix

• Dates

  November 20 - 22

• Audience

  Attendance: 315,000+ attendees.
  Demographics: High-income tourists, Millennials, Gen X, international travelers, motorsport and luxury lifestyle enthusiasts.

Las Vegas Pride

• Dates

  October 10

• Audience

  Attendance: Approximately 30,000–40,000 attendees.
  Demographics: Locals, LGBTQ+ community, Millennials, Gen Z, allies, and socially conscious consumers.

Formats

Transit

Digital Spectacular

Malls

Case Studies in this market