Las Vegas
las vegas
Las Vegas welcomes over 41.7 million visitors annually, including 6 million convention-goers, driving unmatched exposure in a market that delivers 57M+ impressions every 4 weeks across tourism, business, and entertainment corridors.
MARKET REACH
Audience Scale
Las Vegas attracts 41.7 million annual visitors and reaches 2.3 million residents, with massive foot traffic across the Strip, convention centers, and major venues like Allegiant Stadium and the Sphere.
Commuter Traffic
With 57M+ impressions every 4 weeks, Las Vegas billboards capture daily flows of hotel staff, hospitality workers, rideshare drivers, and service professionals moving between work zones and residential areas.
Suburban Reach
The market extends into booming suburban communities via I-15, I-215, and US-95, reaching commuters from areas like Summerlin, Henderson, and North Las Vegas — expanding visibility far beyond the Strip.
city events
Electric Daisy Festival (EDC)
-
May 15 - 16, 2026
-
Attendance: 525,000 attendees over 3 days.
Demographics: Tourists, Gen Z, Millennials, EDM fans, nightlife and experience-driven consumers.
iHeartRadio Music Festival
-
September 19 - 20
-
Attendance: Approximately 30,000–40,000 attendees.
Demographics: Tourists, Millennials, Gen Z, mainstream pop and hip-hop fans, national radio listeners, and entertainment-driven travelers.
Life Is Beautiful Festival
-
September 27 - 28
-
Attendance: Around 170,000 people over 3 days.
Demographics: Tourists, Millennials, Gen Z, music and art enthusiasts, culture-focused urban travelers.
Great American Foodie Fest
-
May 9 - 11
-
Attendance: 40,000–50,000 attendees.
Demographics: Locals, families, Millennials, Gen X, food lovers, and casual lifestyle seekers.
Formula 1 Heineken Las Vegas Grand Prix
-
November 20 - 22
-
Attendance: 315,000+ attendees.
Demographics: High-income tourists, Millennials, Gen X, international travelers, motorsport and luxury lifestyle enthusiasts.
Las Vegas Pride
-
October 10
-
Attendance: Approximately 30,000–40,000 attendees.
Demographics: Locals, LGBTQ+ community, Millennials, Gen Z, allies, and socially conscious consumers.
Formats
Transit
Digital Spectacular
Malls
