Los Angeles
Los angeles
Los Angeles is home to over 13 million residents across five counties, making it the second-largest metropolitan area in the U.S. The city generates more than 800 million weekly outdoor advertising impressions, reaching over 99% of adults weekly through billboards, transit, and street-level media.
MARKET REACH
Audience Scale
Los Angeles reaches over 13.2 million residents in a highly diverse DMA, with 99% weekly OOH reach and unmatched cultural and economic influence.
Commuter Traffic
L.A. drivers log over 365 million vehicle miles traveled daily, with 95+ hours/year lost to congestion.
Freeways like the 405, 10, 5, and 101 rank among the busiest in the country. These corridors generate 800M+ weekly impressions, making OOH placement highly visible and repeated.
Suburban Reach
The metro area spans 5 counties and 190+ cities, with strong OOH density in both urban and suburban zones. Affluent suburbs like Pasadena, Calabasas, and
Manhattan Beach contribute heavily to inbound traffic. Suburban commuters account for 56% of daily travel into L.A., extending campaign visibility beyond city limits.
city events
Coachella
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April
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Attendance: Approximately 250,000 people over two weekends.
Demographics: 18–34, 55% female, and 60% earn over $75K. The crowd is diverse, digitally active, and primarily based in California.
LA Marathon
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March
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Attendance: Over 25,000 runners participate annually, with tens of thousands more spectators citywide.
Demographics: Fitness enthusiasts, first-time and veteran marathoners, Gen Z, Millennials, corporate teams, and international runners from 70+ countries.
Stagecoach
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April
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Attendance: Approximately 85,000 attendees over one weekend.
Demographics: Attendees are primarily 25–44 years old, with a nearly even gender split and a strong base from Southern California. The audience skews suburban and affluent, with high engagement in country music, and social drinking culture.
Rose Parade
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January
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Attendance: 700,000 and 800,000 spectators lining the 5.5-mile route each New Year’s Day.
Demographics: Families, tourists, senior citizens, community groups, and international visitors, reflecting Pasadena’s local residents and the event’s global appeal (seen in ~37 M US + 28 M international TV households) .
Oscars
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March
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Attendance: 2,500–3,000 industry insiders, nominees, celebrities, and press.
Demographics: Attendees are predominantly industry insiders, celebrities, and executives, typically aged 30–60, with high income and elite cultural influence.
LA Pride
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June
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Attendance: Over 200,000 attendees for the parade and festival weekend.
Demographics: Primarily ages 25–34, with a highly educated, diverse audience—over 50% from LA County.
Formats
Billboards
Transit
Digital Billboards
