Boston is the heart of America’s history and a global leader of the arts, finance, healthcare, higher education and innovation. As the sports hub of New England, it’s also home to the Boston the Boston Bruins, the Boston Celtics, the Boston Red Sox, and the annual Boston Marathon. Tourists and Bostonians see airport advertising when traveling into and out of Boston International Airport, which served 42.5M+ global passengers in 2019. Boston’s public transit system features the oldest operating subway and hundreds of rapid transit buses, light rails buses and streetcars. Discover all of the opportunities to reach your audience with outdoor advertising in Boston.

  • 4,873,019
  • Population
  • #9
  • DMA Rank
  • 1,397/mi²
  • Population Density
  • 4,215
  • Panels
  • 1,053
  • Posters
  • 821
  • Bulletins

Downtown Boston

Downtown Boston is home to revolutionary locations and boasts a burgeoning restaurant and nightlife scene, tons of shopping, and popular theaters. Faneuil Hall Marketplace is the most known shopping center in Downtown Boston. The Quincy Market Colonnade features food merchants from around the globe. Within the financial area of downtown, it's crowded with banks, high-rise offices and swanky Irish pubs drawing after-work crowds. South Station connects thousands of commuters and tourists within Boston and to parts all over the United States. Within the city you’ll find digital signage and outside of the city and billboards on I-93 and I-90.

Boston receives over 19 million annual visitors from across the country and around the globe. It is home to a mix of history, culture, sports, education and medicine. The city is made up of over 20 neighborhoods, each with their own personality. Boston is considered to be the economic and cultural center, as well as the sports hub of New England.
Jonathan Lipton Vector Media
Jonathan Lipton Vector Media

Back Bay & South End

Back Bay and South End are iconic and affluent neighborhoods minutes from Downtown and has become one of Boston’s most popular neighborhoods for culture, cuisine, commerce and sports. Fenway Park is located along Lansdowne which is lined with famous bars and restaurants. Back Bay features two major shopping centers - the Prudential Center and Copley Place. Back Bay Station provides easy access in and out of the area via the MBTA Subway & Commuter Rail lines and Amtrak. The South End area is home to a diverse blend of families, a growing LGBTQ community and young professionals. Some of Boston’s finest restaurants, a thriving arts and theatre community, as well as nearly 30 parks can also be found in the South End.

Fenway has lots to offer beyond the historic Boston Red Sox. A newly built retail/residential development at the corner of Brookline and Fullerton/Kilmarnock Streets includes Sweetgreen, Whole Foods, Target, and more. Kenmore has many schools and medical centers, including BU, Northeastern, Boston Children and more under the Harvard umbrella.
Carroline Forrest Orange Barrel
Carroline Forrest Orange Barrel


Across the Charles River is the city of Cambridge, home to Harvard University and Massachusetts Institute of Technology. The concentration of college students creates an opportunity for local advertisers to reach students through outdoor advertising. Cambridge also has the Harvard Art Museum and the MIT Museum. Kendall Square is best known for its high concentration of technology and startup companies. The McGrath Highway (RT 28) is one of the most heavily traveled arteries in Cambridge and highly visible billboards targeting commuter traffic heading into Boston from the densely populated communities west and I-93 going northwest of the city. 

Cambridge is an amazing city; home to Harvard University, and MIT – two premiere colleges. Densely populated with shops, café’s, and restaurants. Biotech and pharmaceutical companies thrive in Cambridge, with companies like Biogen, and Moderna. Cambridge has an upscale audience and a diverse population of younger adults who attend college here.
Nick Consalvo Logan Communications
Nick Consalvo Logan Communications

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