Casper’s in-house agency created a viral campaign called “Can’t Sleep?” that launched on late-night television. To keep the brand top-of-mind, they needed to expand to outdoor media, so naturally they reached out to us.
We placed attention-grabbing wild posters in over 30 targeted New York neighborhoods and ran a multi-month call-to-action campaign in Los Angeles. AdWeek loved it, calling the marketing “clever, edgy and effective.”
As a result of the campaign, Casper celebrated its most successful year ever, attracting a $75 million dollar investment from Target. (We hope they hid it under a mattress.)