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DJ Khaled, a world renowned DJ, is a record executive, songwriter, record producer and media personality. DJ Khaled was looking to book an OOH campaign to support the release of his eleventh studio album “Father of Asahd” featuring Justin Bieber, Cardi B, 21 Savage, Chris Brown, Lil Wayne, Big Sean, J Balvin, and Meek Mill.
MilkMoney met the challenge head-on. We had to go BIGGER than anyone else. Not just bigger than other artists, but bigger than all other advertisers. With the use of MilkMoney’s proprietary planning tools, we were able to secure digital bulletins, in-theatre ads, digital mall ads and static mobile truck ads in 45 states giving DJ Khaled impeccable reach, impressions and content to promote his album BIGGER than anyone else.