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  • Los Angeles, New York
  • Bulletin, Digital, Painted Mural, Spectacular, Shopping Mall, Wallscape

Lady Gaga wanted to signal her new album Joanne would be a genre-defying departure from the dance pop she was known for. Interscope brought us in to create a bespoke campaign that would reach beyond her famously-dedicated fanbase.

In addition to high-impression units in LA and NY, we spearheaded a Coachella-inspired mural on Melrose Avenue, which was voted one of the "Most Instagrammable Spots in LA."

The album was hit on iTunes and Spotify and was quickly certified platinum, which led to the Joanne World Tour giving Gaga her most successful per-venue average ever, selling 842,000 tickets and earning over $95 million dollars. A truly legendary collaboration.

Milkmoney never disappoints. They have everything we need and more all in one place! Our campaigns always go up on time and always drive huge results!"
SVP of Marketing
SVP of Marketing

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