Interscope needed to leverage the art house favorite LA LA LAND into a mainstream hit in advance of awards season. Spreading the word about the outstanding soundtrack was the key to broadening the film’s appeal.
We hand-picked outdoor placement in New York’s theater district and across Los Angeles to create phenomenal buzz, boosting the soundtrack to over a billion YouTube plays in advance of the 89th Annual Academy Awards. The film won 6 Academy Awards, 7 Golden Globes, and the album reached the top of the Billboard charts. Sometimes Hollywood dreams come true.