.png)
Chromatica is the sixth studio album released in May 2020 by Academy Award, Golden Globe, and Grammy-winner Lady Gaga, featuring Ariana Grande, Blackpink, and Elton John. Amid the ongoing COVID pandemic which encouraged self-quarantining and social distancing, Interscope Records and Lady Gaga came to MilkMoney to launch the album with a real world physical consumer experience that would encourage her “little monsters” to listen to and buy the album.
With MilkMoney’s platform, Lady Gaga secured a static branded truck wrapped in Chromatica art personally delivering her album all over Los Angeles in style and giving Lady Gaga impeccable reach, impressions, and content to promote her album and reach her fans.