MeUndies is an underwear and loungewear brand with a mission to inspire confidence and comfort for every body. Founded in 2011, MeUndies disrupted the US$15 billion underwear industry as the first online underwear subscription. MeUndies came to MilkMoney to book an OOH campaign to support the launch of their “Feel Free” campaign, featuring social media influencers as the core of the campaign: Ayesha Perry-Iqbal (@ayeshapi), Jen Winston (@jenerous) and Ashley C. Ford (@smashfizzle).
With the use of MilkMoney’s proprietary planning tools, we were able to secure wallscapes, barricades, bulletins and poster ads in New York & Los Angeles. This gave MeUndies impeccable reach, impressions and content to advertise their products.