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In true Miley style, she dared her Twitter fans to call her 1-800-SHE-IS-MC hotline to hear unreleased music and leave private messages. To reach her international audience, Miley orchestrated a massive global OOH campaign from her tour bus on her cellphone using MilkMoney’s mobile web app. The 378 unique assets that Miley secured generated 105M impressions and over 100M earned impressions. “She Is Coming” went on to peak at number 5 on the U.S. Billboard 200 and won MediaPost’s 2019 Digital OOH Award for Best Integration with Traditional and/or Digital Media. Great call.
