Native Shoes is a socially-conscious Canadian footwear brand that wanted to use its “Keep it Lite” campaign to expand into the American market. They asked us for help catching the attention not just of consumers but of major retailers, with the hopes of pushing sales there.
Our strategic media buy enhanced visibility in New York and Los Angeles, but also put a strong focus on Seattle, where Nordstrom has its headquarters. The success of the campaign helped Native open its first brick-and-mortar location and its best year ever. Way to make tracks.