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Days after we unveiled the epic teaser campaign for Puma’s collaborative collection with TMC, the untimely death of prolific rapper and philanthropist Nipsey Hussle prompted a significant shift in message to reflect the sentiments of a grieving community.
Puma again turned to MilkMoney for our lightning-fast response time and expertise in reaching the hip hop demographic. We immediately launched a monumental tribute campaign that matched the cultural moment and extended Nipsey’s legacy.