SAM SMITH
Sam smith
‘TOO GOOD AT GOODBYES’ SINGLE RELEASE
Objective
DRIVE AWARENESS AND FAN ENGAGEMENT AROUND SAM SMITH’S NEW SINGLE “TOO GOOD AT GOODBYES.”
Campaign
IN PARTNERSHIP WITH CAPITOL RECORDS, THE CAMPAIGN TRANSFORMED MELROSE AVE. INTO A FAN DESTINATION THROUGH A CUSTOM EXPERIENTIAL FLOWER WALL AND HAND-PAINTED MURAL. THE INITIAL INSTALLATION FEATURED A STRIKING CONTRAST OF BRIGHT WHITE FLOWERS AGAINST A BLACK BACKDROP, CREATING A HIGHLY PHOTOGENIC MOMENT THAT INVITED FANS TO STOP, ENGAGE, AND SHARE ACROSS SOCIAL.
FOLLOWING ORGANIC BUZZ AND STRONG FOOT TRAFFIC, THE INSTALLATION WAS UPDATED TO A HAND-PAINTED MURAL FEATURING THE SINGLE’S COVER ART, EXTENDING THE CAMPAIGN’S DURATION AND MAINTAINING VISIBILITY IN A HIGH-TRAFFIC AREA.
Results
THE INSTALLATION GENERATED STRONG ORGANIC BUZZ AND SOCIAL SHARING, WITH FANS LINING UP DOWN THE STREET TO ENGAGE WITH THE EXPERIENCE.
THE CAMPAIGN HELPED AMPLIFY THE RELEASE MOMENT AS “TOO GOOD AT GOODBYES” REACHED A TOP 10 POSITION ON THE BILLBOARD HOT 100.
Key Facts
Formats
HAND-PAINTED MURAL
Markets
LOS ANGELES
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