ROUTE
ROUTE
custom storefront activation and ooh
Objective
DRIVE AWARENESS FOR ROUTE’S PACKAGE PROTECTION AND TRACKING PLATFORM THROUGH A HIGH-IMPACT, EXPERIENTIAL OOH CAMPAIGN IN NYC.
Campaign
THE CAMPAIGN SPANNED A MIX OF HIGH-IMPACT OOH FORMATS ACROSS NEW YORK CITY, INCLUDING STOREFRONT WINDOWS, A DOMINANT WALLSCAPE, DEDICATED WILDPOSTINGS, AND 72 LIVEBOARDS IN SUBWAY STATIONS—ENSURING CONSISTENT VISIBILITY ACROSS KEY COMMUTER AND RETAIL CORRIDORS.
IN PARTNERSHIP WITH HYPERICE, THE CAMPAIGN FEATURED CO-BRANDED CREATIVE ACROSS ALL FORMATS AND EXTENDED INTO AN EXPERIENTIAL MOMENT, WHERE ONE STOREFRONT WAS TRANSFORMED INTO A POP-UP SMOOTHIE AND JUICE SHOP. THIS LOCATION SERVED AS THE DESTINATION FOR A FRIDAY MORNING RUN CLUB, WHERE ATTENDEES WERE REWARDED WITH FREE DRINKS AND ENGAGED WITH THE BRAND THROUGH QR-DRIVEN GIVEAWAYS.
Results
THE NYC TAKEOVER GENERATED OVER 3 MILLION IMPRESSIONS, COMBINING TRANSIT SCALE WITH STREET-LEVEL PRESENCE AND A PHYSICAL BRAND EXPERIENCE.
THE COMBINATION OF HIGH-FREQUENCY PLACEMENTS AND A PHYSICAL ACTIVATION DROVE AWARENESS, FOOT TRAFFIC, AND DIRECT CONSUMER INTERACTION.
Key Facts
Formats
STOREFRONT, WALLSCAPE, DEDICATED WILD, TRANSIT
Markets
NEW YORK
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