SPRINTER
Sprinter
Kylie jenner’s vodka soda
Objective
MAXIMIZE EXPOSURE FOR SPRINTER’S PALM SPRINGS VARIETY PACK LAUNCH THROUGH AIRPORT PLACEMENTS SPECIFICALLY TARGETING TRAVELERS FLYING INTO PALM SPRINGS AND ONTARIO AIRPORTS FOR COACHELLA AND STAGECOACH 2025.
Campaign
THE CAMPAIGN FEATURED DOUBLE-SIDED SYNCED DIGITAL DISPLAYS ON THE BAGGAGE CAROUSELS RUNNING 10-SECOND MOTION ADS, ALONG WITH 4-SECOND SPOTS ON ARRIVALS SCREENS, ENSURING THAT KYLIE JENNER’S FACE WAS THE FIRST THING TRAVELERS SAW UPON LANDING.
AT PALM SPRINGS AIRPORT, ADDITIONAL PORTRAIT-MODE DIGITAL SCREENS AT THE ARRIVALS EXIT CAPTURED ALL INCOMING PASSENGERS. AT ONTARIO AIRPORT, SYNCED VERTICAL SCREENS THROUGHOUT THE CONCOURSE AND LARGE LED DISPLAYS AT THE MAIN TERMINAL EXITS MAXIMIZED VISIBILITY.
Results
SPRINTER TURNED AIRPORT ARRIVALS INTO A FULL BLOWN BRAND MOMENT, RACKING UP 2,688,388 IMPRESSIONS ACROSS BOTH AIRPORTS. WE MADE SURE EVERY TRAVELER HEADING TO COACHELLA OR STAGECOACH WAS GREETED BY KYLIE AND A COLD CAN OF SPRINTER.
Key Facts
Formats
AIRPORTS
Markets
PALM SPRINGS, CA
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