TRAVIS SCOTT
Travis scott
‘UTOPIA’ ALBUM RELEASE
Objective
DRIVE VISIBILITY FOR UTOPIA USING A SINGLE HIGH-IMPACT BILLBOARD.
Campaign
WE EXECUTED A CUSTOM 3D BILLBOARD ON SUNSET BLVD FEATURING AN OVERSIZED BRIEFCASE WITH HANDCUFFS MOUNTED TO THE FACE OF THE UNIT. THE STRUCTURE EXTENDED BEYOND THE BILLBOARD SURFACE TO CREATE A PHYSICALLY DISRUPTIVE VISUAL THAT STANDS OUT IN TRAFFIC AND FROM A DISTANCE.
THE PLACEMENT WAS SELECTED FOR CONSISTENT, HIGH-VOLUME EXPOSURE AND NATURAL FOOT TRAFFIC, ENSURING THE UNIT WOULD BE SEEN, PHOTOGRAPHED, AND SHARED WITHOUT ADDITIONAL MEDIA SUPPORT.
Results
THE BILLBOARD GENERATED STRONG ORGANIC REACH THROUGH SOCIAL SHARING AND USER-GENERATED CONTENT. THE PHYSICAL INSTALLATION DROVE CONSISTENT DAILY IMPRESSIONS FROM SUNSET BLVD TRAFFIC AND EXTENDED REACH ONLINE AS IMAGES AND VIDEOS CIRCULATED ACROSS PLATFORMS, DELIVERING MILLIONS OF TOTAL IMPRESSIONS FROM A SINGLE UNIT.
THE ONLINE BUZZ IS REAL
Key Facts
Formats
BILLBOARD
Markets
LOS ANGELES
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