Tubi is a streaming service based in San Francisco, California that has thousands of movies and TV shows available to stream for free. Tubi ran an outdoor advertising campaign with MilkMoney that positioned themselves as “the prescription for your subscription fatigue”. As a part of Tubi’s media buy, MilkMoney bought spectaculars and wallscapes for Tubi’s campaign in New York City and Los Angeles. The units directed people to “NotOnNetflix.com”, featuring commercials with celebrities and has ways for consumers and advertisers to learn more about Tubi. For the campaign, Tubi tapped seven celebrities for video spots - Terrence Howard, Chris Noth, Carmen Electra, Nicole Scherzinger , Robin Thicke, and Colton Underwood & Cassie Randolph of “The Bachelor” fame.