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The UGG brand is best known for its distinctive "Classic" sheepskin footwear. Synonymous with timeless luxury, UGG teamed up with Lil Wayne and legendary Japanese brand BAPE. Brought to the cultural forefront by rappers and hip-hop artists, BAPE pioneered the streetwear movement. Using MilkMoney's media buying marketplace, UGG purchased an outdoor advertising campaign in New York and Hong Kong for the collaboration launch.