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YouTube Originals is an exclusive YouTube’s channel featuring original series and movies from today’s top talent. YouTube wanted to run an OOH campaign to spread awareness for the premiere of Paris Hilton’s documentary. “This Is Paris” is a YouTube Originals documentary highlighting intimate stories of socialite, businesswoman and actress Paris Hilton featuring never-before-heard details about her life.
MilkMoney secured bulletins in highly visible areas of New York and Los Angeles, getting YouTube Originals the highest visibility in these prime markets.