Philadelphia

AllTop USA

Feb 6

PHILADELPHIA

Miami reaches over 6.1 million residents in a multicultural, high-spending market where 70% identify as Hispanic or Latino. With 37M+ monthly impressions and year-round events from Art Basel to Swim Week, it’s a gateway to Latin America and a magnet for global brands.

MARKET REACH

AUDIENCE SCALE
Miami reaches a diverse DMA of 6.1 million people, with a 70% Hispanic or Latino population and strong purchasing power. It’s the 16th largest DMA in the U.S. and a cultural and economic hub for international tourism, nightlife, and global brands.

COMMUTER TRAFFIC
Daily traffic flows through key neighborhoods like Brickell, Downtown, and Wynwood, supported by major highways and transit corridors. High foot traffic in areas like South Beach and the Bayfront creates steady visibility for mobile and outdoor media.

SUBURBAN REACH
Coverage extends throughout Miami-Dade County and surrounding suburbs, reaching affluent neighborhoods like Coral Gables, Doral, and Kendall. These communities connect back into the city for work, entertainment, and shopping — expanding campaign exposure across the metro area.

city events

Art Basel

December 7
Attendance: Approximately 80,000 attendees annually
Demographics: High-net-worth individuals, art collectors, luxury brand consumers, Gen X, Millennials, international travelers, and cultural influencers.

Miami International Boat Show

February 12 - 16
Attendance: Over 100,000 attendees across 5 days.
Demographics: High-income consumers, boating and marine enthusiasts, Gen X, Boomers, international buyers, and luxury lifestyle audiences.

Formula 1

Miami 4
Attendance: Approximately 270,000 attendees over the 3-day race weekend
Demographics: High-income tourists, Gen X, Millennials, luxury consumers, motorsport fans, international travelers, and brand experience seekers.

Miami Marathon

January 25
Attendance: Approximately 25,000 participants annually
Demographics: International tourists, fitness-focused Millennials and Gen X, affluent urban runners, and Latin American participants.

Ultra Music Festival Miami

March 27
Attendance: 315,000+ attendees.
Demographics: High-income tourists, Millennials, Gen X, international travelers, motorsport and luxury lifestyle enthusiasts.

South Beach Food & Wine Festival

February 19 - 22
Attendance: Approximately 60,000+ attendees over 4 days.
Demographics: Affluent food and wine enthusiasts, Millennials, Gen X, tourists, culinary professionals, and lifestyle-focused consumers.