San Francisco
san francisco
San Francisco draws over 23.9 million annual visitors and reaches 95% of the DMA weekly, with coverage extending across 9 counties. The market is anchored by major employers, top universities, and one of the highest concentrations of white-collar professionals in the U.S.
MARKET REACH
Audience Scale
The Bay Area reaches a DMA of 6.5 million, with 95% coverage weekly. It’s a cultural and tech powerhouse, home to 38+ Fortune 500 companies and one of the most educated and diverse populations in the U.S.
Commuter Traffic
With 134 miles traveled weekly and an average 32-minute commute, Bay Area professionals rely on BART, Muni, and Caltrain — placing rail media and digital bulletins directly in the commuter stream.
Suburban Reach
San Francisco spans 9 counties, connecting with high-HHI suburbs like Palo Alto, Walnut Creek, and Marin. Inventory across BART, Caltrain, and VTA ensures seamless visibility into Silicon Valley and beyond.
city events
49er’s Season
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Aug - Jan
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Audience: 600,000–700,000 fans per regular season.
Demographics: Sports Fans, Families, Gen X, Millennials.
St. Patrick’s Day Parade
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March 26
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Audience: 2 million spectators.
Demographics: Tourists, Gen Z, Millennials, College Students.
San Francisco Marathon
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July 22 - 23
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Audience: Approximately 27,000 attendees.
Demographics: Athletes, Tourists, Millennials.
SF Sketchfest
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Jan 16 - Feb 2
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Attendance: 25,000–40,000 attendees
Demographics: Gen X, Millennials, comedy lovers, and performers.
SF Pride Celebration
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June 25 - 26
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Audience: Over 1 million attendees.
Demographics: Millennial, Gen X, LGBTQ+,Tourists.
Carnaval San Francisco
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May 24 - 25
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Attendance: 400,000 attendees
Demographics: Tourists, Culture Enthusiasts.
Formats
Digital Pillars
Wallscapes
Billboards
