The City of Brotherly Love is a cultural, economic and historic center of fascinating landmarks and attractions as well as stiff competition for which restaurant has the best cheesesteak! More than a symbol of American independence and thriving tourism, it’s home to Fortune 500s, numerous financial and pharmaceutical companies, beloved sports teams and universities. There’s a high density of billboards along major roads and transit opportunities within Center City and throughout Philadelphia. Here’s the areas to consider when buying outdoor advertising in Philadelphia.

  • 6,102,424
  • Population
  • #4
  • DMA Rank
  • 1,325/mi²
  • Population Density
  • 6,979
  • Panels
  • 4,148
  • Posters
  • 2,926
  • Bulletins

Center City

Center City blends skyscrapers, historic sites, luxury hotels, and universities attracting college students, professionals and tourists from around the world. Fashion District is the Center City’s premier destination for art, dining, entertainment and shopping. Taxis, hop-on/off buses and public transit cover all the key areas of the city, and 30th Street Station is a major transit hub for Amtrak, Septa and NJ Transit. Billboards target commuters and tourists on bridges and major roadways such as I-95, I-676 and I-76. Outside center city, you’ll find outdoor concerts, multicultural eateries and a stretch of parks at The Great Plaza and Festival Pier on Penn’s Landing.

Northern Liberties, or "NorLib," is situated within Center City Philadelphia. It is a hipster hotspot pulsing with art galleries, trendy boutiques and thriving restaurants. Locals head to North 2nd Street for global restaurants, craft beer halls and dance clubs, or to the Liberties Walk pedestrian mall for bike paths and unique shops.
Ivan Barnes Overall Murals
Ivan Barnes Overall Murals

South Philadelphia

South Philadelphia is home to major sports venues, such as Wells Fargo Center, Lincoln Financial Field and Citizens Bank Park. It's home to Philadelphia’s major sports teams: the Eagles, Flyers, Phillies, Soul, Union and 76ers. I-95 and SR 291 run through South Philadelphia with billboards targeting sports fans and travelers heading to Philadelphia International Airport, which served 31.6M global travelers in 2019. South Philadelphia is also culturally diverse, dive bars and world-renowned cheesesteak eateries.

Philadelphia is one of a few cities that has its professional basketball, football, hockey, and baseball teams all play within the same complex, The South Philadelphia Sports Complex. This area also features FDR Park, the American Swedish Historical Museum, and The Navy Yard, a bustling business development area with restaurants and green space.
Candace Tisdell Interstate Outdoor
Candace Tisdell Interstate Outdoor

North Philadelphia

North Philadelphia features hip industrial and innovative neighborhoods. Kensington is a creative hub with studios in converted factories, and craft breweries are dotted throughout the district. Fishtown is known for its thriving dining and bar scene as well as artisan galleries and vintage stores. Most notably, North Philadelphia has a high density of billboards along I-95 capturing traffic for commuters and suburbs heading to Center City, the Philadelphia Sports Complex and northern parts of Pennsylvania and New Jersey. 

North Philadelphia is known for its lively dining and bar scene. Kensington is a creative hub with studios and craft breweries everywhere. The Fairmount neighborhood is home to the Philadelphia Art Museum, whose 72 stone steps were made famous by the movie “Rocky." These steps, and the Rocky statue, are the two most popular attractions in Philly.
Erica Illions Interstate Outdoor
Erica Illions Interstate Outdoor

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