The Nation’s Capital is home to large defense, health and government organizations along with major law firms, non-profits, lobbyists, unions, banks and trade associations. While Washington DC boasts an ethnically diverse community of corporate contractors, government employees and political leaders, it’s also a tourism hub with world-famous monuments, historic museums and performing arts venues. Commuters from the bordering suburbs of Maryland and Virginia attract tons of drivers seeing billboards on major interstate roadways. Furthermore, DC’s public transit systems are among the busiest transit systems in the country. Here’s the top areas to consider for outdoor advertising in Washington DC.
A prime destination for government professionals and tourists, Downtown buzzes with activity all day long with a mix of swanky hotels, sophisticated shopping and old-school bars, dining and must-see museums. Double-decker buses drive around the city showing all of the city’s sights. Encompassing more than 5 city blocks is CityCenterDC, a mixed-use development of residential living, restaurants, a luxury hotel and retail heaven. Down the block is Capital One Arena, home to the NBA’s Washington Wizards, the NHL’s Washington Capitals, and hundreds of events throughout the year. Getting around Downtown, there’s a variety of metro and bus options perfect for outdoor advertising. Minutes away is Union Station, the restored intermodal transportation hub where you’ll find Amtrak, MARC VRE rail transportation, and taxis that go across the city - as well as digital and static advertising.
Arlington is home to Washington Reagan DCA Airport - DC’s closest airport which attracted 23.4M+ annual passengers in 2019. With waterfront views, walkable neighborhoods and discounted luxury hotels, Arlington is also home to The Pentagon and the Arlington National Cemetery. Billboards on I-395 and I-66 target travelers from DC’s major airport and shopping centers in Virginia - reaching a large amount of tourists and locals. The WMATA Blue, Orange and Yellow lines take commuters from the airport and popular cities in Arlington County into Washington DC. Taxis and rideshares go in and out of Arlington bringing professionals into Downtown DC.
Prince George's County borders the eastern portion of Washington DC in Maryland’s second-most populous county. It’s home to FedEx Field which hosts the NFL Washington Redskins and Washington’s biggest concert events. There’s a variety of roadways perfect for billboard advertising. The Baltimore-Washington Parkway (I-295) heads towards the city of Baltimore and Baltimore/Washington International Airport (BWI), a major DC area airport that attracted 27.1M+ passengers in 2018. The Capital Beltway (I-95/495) surrounds Washington DC and its suburbs "inside the Beltway" in Maryland and Virginia.