DR. SQUATCH
DR. SQUATCH
BALL TO BALL COVERAGE CAMPAIGN
Objective
DRIVE BRAND AWARENESS THROUGH HUMOR-LED OOH CREATIVE FEATURING CALEB PRESSLEY.
Campaign
THE CAMPAIGN CENTERED ON 9 BILLBOARDS ACROSS THE WEST SIDE OF LOS ANGELES—WHERE THE CORE AUDIENCE LIVES AND COMMUTES—FEATURING COMEDIAN CALEB PRESSLEY AND PROVOCATIVE COPY LIKE “BALL TO BALL COVERAGE” AND “PUT YOUR BALLS IN OUR HANDS.” THE HUMOR-LED CREATIVE USED DIRECT LANGUAGE AND CLEAN VISUALS TO POSITION THE BRAND AS A GO-TO GROOMING CHOICE.
BY BLENDING HUMOR WITH SHARP COPYWRITING, THE CAMPAIGN STOOD OUT IN A CROWDED CPG CATEGORY. IT INFUSED PERSONALITY INTO THE MESSAGING AND DEMONSTRATED HOW HUMOR CAN BE A PRACTICAL TOOL FOR DRIVING BRAND AWARENESS AND ENCOURAGING CONSUMER ENGAGEMENT.
Results
THE 9 STRATEGICALLY PLACED BILLBOARDS DELIVERED 6,520,099 IMPRESSIONS, USING BOLD, HUMOR-LED COPY TO CAPTURE ATTENTION ALONG KEY ROUTES ON THE WEST SIDE OF LOS ANGELES AND CUT THROUGH A CROWDED MARKET.
Key Facts
Formats
BILLBOARDS
Markets
LOS ANGELES
VIEW MORE CASE STUDIES
