HUD APP
hud app
VALENTINE’S DAY CAMPAIGN
Objective
BOOST AWARENESS AND DRIVE DOWNLOADS AMONG GEN Z AND MILLENNIALS FEATURING A CUSTOM-WRAPPED DIGITAL DOUBLE-DECKER BUS IN LA.
Campaign
A CUSTOM-WRAPPED DIGITAL DOUBLE-DECKER BUS TOOK TO THE STREETS OF LA, EQUIPPED WITH SPEAKERS, BRAND AMBASSADORS, AND MERCH. THE TEAM CONDUCTED ON-STREET INTERVIEWS TO EXPLORE THE GEN Z/MILLENNIAL DATING SCENE, ENGAGING THE CROWD IN LIVELY INTERACTIONS.
Results
THE CAMPAIGN SUCCESSFULLY BOOSTED BRAND VISIBILITY IN LA, DRIVING A SIGNIFICANT INCREASE IN APP DOWNLOADS. IT ALSO GENERATED VALUABLE, EVERGREEN CONTENT FOR HUD’S SOCIAL CHANNELS, STRENGTHENING THEIR DIGITAL PRESENCE AND FOSTERING LONG-TERM ENGAGEMENT.
Key Facts
Formats
BUS
Markets
LOS ANGELES
“We have been working with MilkMoney for years and there are many reasons why we keep coming back. They truly get our brand, understand our mission, and work tirelessly to get the best placements for us. We've launched new products, launched in new markets, and connected with our users in countless unique ways thanks to the help of MilkMoney”
Director of Marketing
HUD APP
VIEW MORE CASE STUDIES
Case Studies
